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Nearly 30 percent of American’s have a graduate on their gift list this month. Nearly all of those shoppers (90%) will be giving one of two basic gifts that are sure to please.  According to researchers, we plan to says “Congratulations Grad” with cash or its electronic twin, the Gift Card.  We will be spending about $50 per graduate and that brings the total graduate gift spending to $4.5 Billion.

GRADUATE GIFTS

• Gift Cards – 31.3 percent
• Cash – 48.8 percent
• Electronics – 11.5 %
• Apparel – 9.1%

Parents and grandparents will spend the most on graduation gifts this year, with the average American over the age of 45 spending over $110 on gifts.

Sources include BIGResearch and Kamaron Institute