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The person watching entertainment programming on home computers and cell phones is not a teen or someone starting out in their career.  The steaming video viewer is Generation X and younger Boomers. The monthly access fee for the internet to phone feature has a natural tie to paycheck and disposable income- eliminating many teens and young 20s.

A study from comScore Networks found that “consumers between the ages of 35 and 54 years old accounted for more than 45 percent of all online video watched in the last few months… and 20% more likely to watch online video than the average Internet user.” This online video streams could be anything from product clips, music videos, movie trailers, to full news broadcasts. These results alter the stereotype that the younger crowd would be more likely to be streaming video and should alter website publishers marketing targets.