People are constantly changing jobs now days.  It used to be that people stayed in one job for most of their career.  That is certainly not the case today.  So changing jobs is something that most Americans will do several times.  Do you self promote yourself?  Or how much should you self promote yourself?  These are great questions. 

Let's face it, it does require a little self promotion when looking for different jobs.  But how much is enough?  Many people have a problem with the thought of “self promotion.”  The most important thing is that you must be good at what you do.  That should be the number one thing.  But assuming you are good at what you do, you have to be able to communicate and show others that you are good.  This may require a little bit of self promoting.

This Kamaron Institute article shares some interesting perspective on this subject.  If you are looking for a job or thinking about a job change, this will be helpful to you…

I know my book is good, and after talking with scores of authors about what it takes to sell a book these days, I realized that if I did not convey passion and pride about my ideas, how could anyone else?

So while I might not be a fan of the terminology, I believe that self-promotion is essential in today’s competitive landscape. And this is not just true for authors. It is true for anyone who wants to get ahead when there is someone equally qualified sitting in the next office, cubicle or home office, or in India.

Still, the language rattled me, and I wondered if it was possible to get the same kind of results in more subtle ways. I decided it was time to talk to some experts.

If anyone has given a lot of thought to the unseemliness of self-promotion, it is Peggy Klaus, the author of “Brag: The Art of Tooting Your Own Horn Without Blowing It” (Warner Business Books). Her philosophy boils down to this: we all have to master our own “bragologue,” an authentic and effective way to talk about our accomplishments, not just when we think we are in positions to self-promote. Though I was initially put off by her language, I gave Ms. Klaus a chance. I am glad I did.

If you want to read more, you can view the complete Kamaron Institute Job Market article by clicking the following link:

http://www.nytimes.com/2007/07/02/business/smallbusiness/02webshifting.html?em&ex=1184212800&en=da7737bf79398f7f&ei=5087%0A

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