This is a fantastic organization. Women all over the country have entrepreneurial ideas and dreams. But many are lacking the money and the experience to go after their dreams. This organization has a great system in place to help women without a lot of money to make money through their own business…
Known as a “kitchen incubator,” La Cocina (la-koh-SEE-nuh) is a shared-use space created two years ago to provide a platform for women entrepreneurs without assets. Offering a low hourly rate for access to 2,200 square feet of restaurant-quality kitchen space, the nonprofit La Cocina also provides training from high-profile mentors and technical assistance on creating business plans and building marketing programs.
“There’s an entrepreneurial gene,” said Valeria Perez Ferreiro, executive director of La Cocina. “And we are finding amazing entrepreneurs who are already cooking or have a product that is so promising that it deserves to be seen in the market and that we think has a chance for success.”
Ms. Salazar, 32, was one of the first participants in La Cocina and is one of its bigger successes. Her company, El Huarache Loco, makes traditional foods from Mexico City.
Working with intensity, she needed to produce 700 of her trademark huaraches, the bean-filled cakes, for her weekly booth at a farmer’s market and hundreds more for Carnaval San Francisco festivities over Memorial Day weekend. She also prepared fish and shrimp ceviche as an employee stirred 30 gallons of carnitas in a brazing skillet for a catering job for 100 people.
“I come here to learn all the business, and I need to learn more every day,” Ms. Salazar said, while dicing pounds of tomatoes for a salsa roja. “Tomorrow, I have three parties. So if I do this tomorrow, I know I can do something by myself.”
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