Disclosure Doesn't Hamper Viral or Word of Mouth Marketing

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<?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” />It seems to be a took idea to talk about it…viral marketing

 

In an effort to advertise, many companies have turned to “word-of-mouth” or viral marketing programs in which a network of consumers endorse brands and services to encourage sales. The question for both the Word of Mouth Association and the companies that use their services, is whether to disclose that these endorsements come from these word-of-mouth agents.

 

Well, the answer is yes they should disclose this information, according to a study at <?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />Northeastern University. The study showed that people didn’t care the endorsements came from an affiliated agent and in fact the endorsement was passed along 70% more often when the relationship was disclosed. Companies that previously thought disclosure would be a negative thing, have now seen it as an effective tool in creating a buzz. Consumers figure they would be using this word-of-mouth program because there is something new or interesting about the product being promoted.

 

 

 

Business Humor and Quotes

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Humor and quotes for business communications

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A closed mouth gathers no foot.

 

 

A committee is a group that keeps minutes and loses hours. – Milton Berle

 

 

A conclusion is the place where you got tired of thinking.

 

 

A consultant is an ordinary person a long way from home.

 

 

A crisis is when you cannot say “let's just forget the whole thing.”

Reference Books For Doing Business Globally

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Global business is expanding and exploding.  A perfect example is China that has become on of the worlds fastest growing economies.   The need to understand cultures and communication is every bit as important as having the right sources for your product lines.  If you think it’s time to do some reading, Christoper Liechty works all over the world and recently shared his personal reading list.  Each book will add to your knowledge of doing business within different cultures.

 

BUSINESS BOOK: GLOBAL COMMUNICATIONS

 

The books are:

 

Cross-Cultural Dialogues: 74 Brief Encounters with Cultural Difference by Craig Storti

 

Designing Across Cultures: How to Create Effective Graphics for Diverse Ethnic Groups by Ronnie Lipton

 

Kiss, Bow, or Shake Hands: How to Do Business in Sixty Countries by Terri Morrison, Wayne Conway and George Borden

 

Dun & Bradstreet’s Guide to Doing Business Around the World (ISBN 0735201080, out of print) by Terri Morrison, Wayne Conway and Joseph Douress

 

 

Keywords: Business books, Relationships, Finance  

 

 

 

General Has Tough Mission: Building The Army

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The Army recruitment department is turning to video games, Websites, text messaging to cell phones, and helicopter simulators to draw more teenagers into the recruitment offices to sign up for duty. With goals not being met for recruitment, the Major General in charge of recruitment, turns to these and other innovations in order to attract those who have the aptitude and desire to be apart of the Army. He also has turned to commercials on the Food Network and sending recruitment officers out to NASCAR events to help persuade parents that Army service will be good for their children. There are currently 8,000 military recruiters, an advertising budget of $200 million, and a fleet of tractor-trailers that are outfitted to showcase the Army’s technology.

 

 

Keyords: Sci/Tech, Parenting, Business

Mature Audience Is Core Viewer Group for Streaming Media

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Mature Audience Are Core Viewers for Streaming Media

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The person watching news, entertainment programming on home computers and cell phones is not a teen or someone starting out in their career.  The steaming video viewer is Generation X and younger Boomers.

 

A study from comScore Networks found that “consumers between the ages of 35 and 54 years old accounted for more than 45 percent of all online video watched in the last few months… and 20% more likely to watch online video than the average Internet user.” This online video streams could be anything from product clips, music videos, movie trailers, to full news broadcasts. These results alter the stereotype that the younger crowd would be more likely to be streaming video and should alter website publishers marketing targets.

 

 

 

 

A technology and life style business resource from Kamaron Institute Resource Center

Yes, Virginia, there is a Santa Claus.

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Kamaron Institute captures this famous letter from Virginia O'Hanlon to the editor of The New York Sun, first printed in 1897.

We take pleasure in answering thus prominently the communication below, expressing at the same time our great gratification that its faithful author is numbered among the friends of The Sun:

Dear Editor

I am 8 years old. Some of my little friends say there is no Santa Claus. Papa says, “If you see it in The Sun, it's so.” Please tell me the truth, is there a Santa Claus?

Virginia O'Hanlon

Dear Virginia,

Your little friends are wrong. They have been affected by the skepticism of a skeptical age. They do not believe, except for what they see. They think that nothing can be which is not comprehensible by their little minds. All minds, Virginia, whether they be men's or children's, are little. In this great universe of ours, man is a mere insect, an ant, in his intellect as compared with the boundless world about him, as measured by the intelligence capable of grasping the whole of truth and knowledge.

Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus! It would be as dreary as if there were no Virginias. There would be no childlike faith then, no poetry, and no romance to make tolerable this existence. We should have no enjoyment, except in sense and sight. The external light with which childhood fills the world would be extinguished.

Not believe in Santa Claus! You might as well not believe in fairies. You might get your papa to hire men to watch in all the chimneys on Christmas eve to catch Santa Claus, but even if you did not see Santa Claus coming down, what would that prove? Nobody sees Santa Claus, but that is no sign that there is no Santa Claus. The most real things in the world are those that neither children nor men can see. Did you ever see fairies dancing on the lawn? Of course not, but that's no proof that they are not there. Nobody can conceive or imagine all the wonders there are unseen and unseeable in the world.

You tear apart the baby's rattle and see what makes the noise inside, but there is a veil covering the unseen world, which not the strongest man, nor even the united strength of all the strongest men that ever lived could tear apart. Only faith, poetry, love, romance, can push aside that curtain and view and picture the supernatural beauty and glory beyond. Is it all real? Ah, Virginia, in all this world there is nothing else real and abiding. No Santa Claus! Thank God! He lives and lives forever. A thousand years from now, Virginia, nay 10 times 10,000 years from now, he will continue to make glad the heart of childhood.

Kamaron Institute Famous Christmas memories

Kamaron Team Coaching Quote For Leaders Development

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Your Kamaron Institute coaching nugget. Today's business facts and stats may assist in accelerating your business thinking.  Knowledge is not power. Wise application of knowledge by people of character and integrity is power. We attract what we are rather than simply what we want.

Three reasons problems are inevitable; first, we live in a world of growing complexity and diversity; second, we interact with people; and third, we cannot control all the situations we face.

John C. Maxwell

Kamaron Institute is dedicated to accelerating business and education. The way we think provides a vital different in creating positive results.

Kamaron Institute's Educational , KC3 Positive Label Program is a research based bullying prevention, positive character program that has proven to cut bully behaviors in half while doubling tolerance and cooperation. Partner in education of the National Museum of Patriotism.

© 2005 Kamaron Institute , Kamaron Institute, Margaret S Ross Books

Leadership Tip: Kamaron Institute – Growth Within

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Kamaron Institute team knows that business leaders value wit and wisdom from people of character with a proven track record.   We chose this Kamaron Leadership Lesson for you to remember when things get stressful today.  And they will.

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An organization’s growth potential is directly related to its personnel potential.

Grow a leader – grow an organization.

A company cannot grow without until its leaders grow within.

 

John C. Maxwell

 

Kamaron Institute is dedicated to accelerating business and education.  The way we think provides a vital different in creating positive results.

 

Kamaron Institute’s Educational, KC3 Positive Label Program is a research based bullying prevention, positive character program that has proven to cut bully behaviors in half while doubling tolerance and cooperation.  Partner in education of the National Museum of Patriotism.

 

© 2005 Kamaron Institute, Kamaron Institute, Margaret S Ross Books

Kamaron : Business News : Growth Facts & Stats

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Your Kamaron Institute news nugget. Today's business facts and stats may assist in accelerating your business thinking. Kamaron chose this business fact to add value to your visit to the Kamaron news site. Remember: Knowledge is not power. Wise application of knowledge by people of character and integrity is power. We attract what we are rather than simply what we want.

After dropping a few points in July month in the wake of the London terror bombings, consumer confidence holds steady in August at 44.0%, down three points from a year ago (47.0%), but up more than five points from '03 (38.6%).

Concerns about political and national security issues have subsided…after rising two points last month to 18.1%.

Kamaron Institute is dedicated to accelerating business and education. The way we think provides a vital different in creating positive results.

Kamaron Institute's Educational , KC3 Positive Label Program is a research based bullying prevention, positive character program that has proven to cut bully behaviors in half while doubling tolerance and cooperation. Partner in education of the National Museum of Patriotism.

© 2005 Kamaron Institute , Kamaron Institute, Margaret S Ross Books

Like Attracts Like: Kamaron Accelerating Business

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Kamaron Institute team knows that business leaders value wit and wisdom from people of character with a proven track record. We chose this Kamaron Leadership Lesson for you to remember when things get stressful today. We attract what we are rather than simply what we want.

True leaders are able to attract potential leaders because leaders think like them, express feelings that other leaders sense, create an environment that attract potential leaders and leaders are NOT threatened by people with great leadership potential.

John Maxwell

Kamaron Institute is dedicated to accelerating business and education. The way we think provides a vital different in creating positive results.

Kamaron Institute's Educational , KC3 Positive Label Program is a research based bullying prevention, positive character program that has proven to cut bully behaviors in half while doubling tolerance and cooperation. Partner in education of the National Museum of Patriotism.

© 2005 Kamaron Institute , Kamaron Institute, Margaret S Ross Books