Gen X and Young Boomers View Stream Media

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The person watching entertainment programming on home computers and cell phones is not a teen or someone starting out in their career.  The steaming video viewer is Generation X and younger Boomers. The monthly access fee for the internet to phone feature has a natural tie to paycheck and disposable income- eliminating many teens and young 20s.

 

A study from comScore Networks found that “consumers between the ages of 35 and 54 years old accounted for more than 45 percent of all online video watched in the last few months… and 20% more likely to watch online video than the average Internet user.” This online video streams could be anything from product clips, music videos, movie trailers, to full news broadcasts. These results alter the stereotype that the younger crowd would be more likely to be streaming video and should alter website publishers marketing targets.

Streaming Media Moves Into Everyday Language /Life

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“Streaming,” a term moving quickly into the mainstream vernacular, means to access audio and video content.  “Steaming” is more like the faucet or water pipe; than the water.  Streaming is the conductor and not the current. Streaming media is the delivery method allowing the recipient to watch or listen to the information as it travels along a communications network. You may have ‘streamed’ and not even known it.  When you visit a news, site click and watch the brief video, you are streaming.  Streaming music is a fact of life. After surviving the free versus fee music download issues and the introduction of iPod, music streaming has traveled well along its adoption curve.   Video’s journey has just begun.  For example – The Women Online study reports that of the estimated 97 million females online in the <?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />US, only 66 percent of them actually watch videos online.  Teens are lacking in cash but not in interest. Popular destinations for streamers include:  YouTube, MySpace and Google Video.

 

Teens are much more interested in the instant entertainment gratification and have more time than their moms.   Ipsos Insight reports that teens and young adults are the most likely to stream video online.  Three in four of all U.S. teens age 12-17 and young adults age 18-24 have ever streamed digital video content online. The demographic of the typical video streamer skews younger and more likely to have higher incomes.  The financial link here is the need for a broadband connection to stream content. 

 

Shorter video clips with no cost are by far the most preferred type of video file accessed today. Three out of four digital video streamers have streamed (watched) short news or sports clips. Two out of three have streamed amateur or homemade video clips.  Adults are likely to view (stream) news clips of interest.

 

 

 

Kamaron Institute Business Tip: Lessons Learned

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Kamaron Institute team knows that business leaders value wit and wisdom from people of character with a proven track record.   We chose this Kamaron Leadership Lesson for you to remember when things get stressful today.  We attract what we are rather than simply what we want.


“A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.” —John C. Maxwell
 
Kamaron Institute is dedicated to accelerating business and education.  The way we think provides a vital different in creating positive results.
 
Kamaron Institute’s Educational, KC3 Positive Label Program is a research based bullying prevention, positive character program that has proven to cut bully behaviors in half while doubling tolerance and cooperation.  Partner in education of the National Museum of Patriotism.
 
© 2005 Kamaron Institute, Kamaron Institute, Margaret S Ross Books 

Boomers From Zero To Sixty And Still Making History

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By sheer force of their numbers in the population boomers impact each area of business and lifestyle that touches them. Boomers redefine each life stage and reinvent the lifestyle to fit their own definition.

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The Pew Research Center finds in a recent survey, that as the “oldest of the nation’s 75 million baby boomers approach and enter 60s, 50% were raising one or more young children and/or providing primary financial support to one or more adult children….”  In addition to that, 20% are providing assistance for a parent and 13% of those are also supporting a child as well.  These changing demographics are “sandwiching” the baby boomer generation between their parents and children, longer than in previous generations.

 

For many their own children are returning home at the same time aging parents need financial and health assistance…

 

Keywords: Finance, baby boomers, Life Style

20 Million Choose ITunes – Brand Preferance Clear

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 20 Million ITunes Users have declared their distinct brand preferences

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“Apple’s ITunes Web site and use of the ITunes application has skyrocketed 241% over the past year…reaching nearly 14% of the active Internet population” according to Nielsen//NetRatings. Consumers, generally around 17, show that they want to be in control of their music libraries.

 

They also have other preferences in brands. They are more likely to have a Volkswagen, drink hard cider, read the magazine Wired, and watch the Cartoon Network. This should give ITunes a great understanding of their audience and be able to “tune” their marketing towards them. 

Security Software Reviews For Parents and Teachers

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Cyber Bullying Resource: Security Safety Software Reference

Proactive informed parents are the best deterrent. The security concerns have spawned an industry of touted “software solutions.” At best software tools are reinforcements for your personal child safety campaign. 

Software tools generally focus on two major tasks: tracking and monitoring internet usage and filtering or blocking certain forms of internet access.  The following chart provides a comparison of the features of some of the more prominent programs available but is not a Kamaron recommendation.


the more prominent programs available but is not a Kamaron recommendation.

Product/Price

Features

Evaluation

CyberPatrol from SurfControl
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$39.95 (12 month)
$59.95 (24 month)
Discounts for future subscriptions and for bulk purchases (5 or more licenses)

·         Records all web surfing activity
·         Sends email report.
·         Provides site and program blocking and time restrictions.2

·         PC Magazine Editor Rating of 4 (out of 5).
·         Reviewers note its susceptibility to overriding, especially on outbound IMs.

CYBERsitter
 
$39.95 for a single computer, with discounts for additional computers.  No subscription fees.

·         Records all web surfing activity and IMs.
·         Sends email report.
·         Provides site and program blocking and time restrictions.2
·         Blocks Social Networking sites such as MySpace and FaceBook.

·         Five time winner of PC Magazine’s Editor’s Choice Award.
·         Some minor Windows interface difficulties reported.

Safe Eyes
 
$50.00  per year for up to three computers.

·         Records all web surfing activity and IMs.
·         Sends email report
·         Provides site and program blocking and time restrictions.2
·         Blocks P2P file sharing.1

·         Winner of PC Magazines Editor’s Choice Award
·         Some trouble with URL filters blocking legitimate sites.

Allume Sustems Spycatcher
 
$30.00

·         Beats others at detecting and blocking spam
·         Activate Parental Controls

·         Consumer Reports reviewed.
 

1Peer-to-peer (P2P) file sharing programs allow direct downloading between end user computers, without the safeguards of a mediating website.  P2P programs are used primarily to share music and video files, but can be used for any kind of computer data.

2Program blocking capabilities include both programs installed on the computer and programs accessed online (e.g., video games and gambling programs).  Time restrictions capabilities include both limiting the amount of time spent online in a given period (e.g., per day or week) and limiting access at certain times of the day (e.g., between 1:00 and 6:00 a.m.).

THE FIRST LINE OF DEFENSE

This seeming cornucopia of solutions may be deceptive, however.  CNet reports that the <?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />US Justice Department cast doubt last winter on the notion that software alone is adequate protection.  And Anne Collier, editor of NetFamilyNews.org, argues on the StaySafe.org website that Web 2.0 (cyberspeak for the new generation of internet involving multimedia, mobile access, multidirectional communication, and user-driven content) defies control, and reliance on software to keep our children safe is a partial solution at best.

GetNetWise.org offers a helpful Online Safety Guide that provides general tips for kids, teens, and families, then breaks specific suggestions down into age groups with three-year spans. 

www.kamaron.org and Kamaron Resource Center

 

Easter Food Fun Facts: Candy Flowers Internet Shopping

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  • Historic first: nearly 13% of Easter purchases were made online this year.

 

  • Worldwide, the Cadbury's Creme Egg is the most popular variety, with more than 300 million made each year.

 

  • Americans love chocolate — 90 million chocolate Easter bunnies are made for Easter baskets.

 

  • Most of us eat the ear off the chocolate bunny first.

 

  • Easter and Passover account for 18% of the floral purchases made for holidays.

 

  • 16 billion jelly beans are made for Easter each year.

 

  • If all the Easter jelly beans we eat at Easter were laid end to end, they would circle the globe nearly three times.

 

  • Marshmallow PEEPS (baby chicks) outsell jelly beans. More than 1 billion were produced last year.

 

  • Easter egg decorating was brought to <?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />America in the early 1700s by Germans who settled in Pennsylvania.

 

  • Ninety million chocolate Easter bunnies are produced each year.

 

  • Chocolate bunnies should be eaten ears first, according to 76% of Americans.

 

  • Adults prefer milk chocolate (65%), to dark chocolate (27%).

 

 

Easter Business Retail Facts

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More Americans will be celebrating Easter this year, helping the retail industry bud and burst into full bloom. Nearly nine out of 10 women and eight out of 10 men plan to celebrate Easter. Apparel, candy, and food sales will be strong and online Easter sales will hit historic highs — up 23% from last year.

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More than half of the $14.4 billion Easter budget will be spent at discount stores. More than one-third, approximately $5.2 billion, of Easter shopping is likely to be spent in department stores. Online Easter sales will edge over the 12% mark for the first time. At nearly 13%, this represents over $1.8 billion dollars in online holiday sales.

 

Easter is the second most important candy-eating occasion of the year for, according to the National Confectioner's Association.

 

Candy, food, gifts, and cards are on most peoples’ lists, with over half of Easter budgets going here.  The earlier Easter date caused many stores to have their colorful Easter merchandise on display right after Valentine’s Day. More Easter shoes and Easter bonnets will be filling the shopping baskets than last year. Over 40% of shoppers told researchers they plan to purchase apparel for the Easter holiday. The 2007 big spending demographic groups (spending more than $140) are those living in the Northeast and young families with children and Easter baskets to fill.

Humor: Business Starting Salary Story

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A story is told about the negative impact of an “entitlement” attitude in job candidates..

Reaching the end of a job interview, the Human Resources Person asked the young MBA fresh out of Harvard, “And what starting salary were you looking for?”

The candidate said, “In the neighborhood of $125,000 a year, depending on the benefits package.”

The HR Person said, “Well, what would you say to a package of 5-weeks vacation, 14 paid holidays, full medical and dental, company matching retirement fund to 50% of salary, and a company car leased every 2 years – say, a red Hummer?”

The young candidate sat up straight and said, “Wow!!! Are you kidding?”

And the HR Person said, “Certainly, …but you started it.”

About Jelly Beans – Could Circle The Globe

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Jellybeans Could Circle the Globe

Americans consume 16 billion jellybeans at Easter, many of them hidden in baskets. If all the Easter jellybeans were lined end to end, they would circle the globe nearly three times.

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Jellybeans did not become an Easter tradition until the 1930s. They were probably first made in America by Boston candy maker William Schrafft, who ran advertisements urging people to send jellybeans to soldiers fighting in the Civil War.

 

70% of kids aged 6–11 say they prefer to eat Easter jellybeans one at a time, while 23% report eating several at once. Boys (29%) were more apt to eat a handful than girls (18%).

 

When children were asked about their favorite Easter jellybean flavors, the big winner was cherry.  Cherry (20%), strawberry (12%), grape (10%), lime (7%), and blueberry (6%).