20 Million ITunes Users have declared their distinct brand preferences

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“Apple’s ITunes Web site and use of the ITunes application has skyrocketed 241% over the past year…reaching nearly 14% of the active Internet population” according to Nielsen//NetRatings. Consumers, generally around 17, show that they want to be in control of their music libraries.

They also have other preferences in brands. They are more likely to have a Volkswagen, drink hard cider, read the magazine Wired, and watch the Cartoon Network. This should give ITunes a great understanding of their audience and be able to “tune” their marketing towards them.